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LIVING
SMART FOR FINANCIAL COMPANIES & ORGANIZATIONS
"Keeping you in touch with your customers and
clients during the economic downturn"
Living Smart is a new digital strategy for your
bank or organization members to stay in touch with their clients and
customers during these slow economic times. It’s
a new perspective for thinking about how you can
maintain regular communications and enhance
relationships with the customers and clients you
have worked hard to obtain.
We all know newsletters or other publications
are one of the most cost-effective ways to stay
in touch. However, depending on the profession
or industry (i.e. real estate, mortgage, etc.)
there is not a whole lot of good news to send
out on a continuing basis. And newsletters are
time consuming and can be very expensive if you
go the hard copy route. But it is critical to
keep your name (or brand) out in front regularly
to your customers or clients for future sales or
referrals. So how do you overcome this dilemma
of using a cost-effective communications medium
in a down economy?
This problem can be overcome by thinking
“outside the box” and providing (opt-in) your
customer or client with informative and engaging
information that is for THEIR personal benefit
as opposed to being just another newsletter
containing dry information about specific business or
industry area topics. And this interesting and
engaging information should contain just a small
mix of your business/industry information or
personal message to maintain your business
brand.
We believe we have the perfect solution to the
above problem with our Living Smart
publication that can be branded to your bank or organization,
contain your personal message, and be used as a
communications tool by all members to enhance
brand promotion and relationships.
By engaging in this strategy, your customers and
clients will appreciate the fact that you are
providing a service that is more for their
benefit instead of being profit oriented. And
this appreciation translates into stronger
relationships.
Please take a moment to review
some custom
publications
currently being
used by community banks and various organizations:
Living Smart for Centennial Bank
(Crawfordville, FL branch)
Living Smart for Premier Bank (Tallahassee,
FL)
Living Smart for the Business and Professional
Women Foundation (Tallahassee, FL chapter)
Be sure to ask about the
Living Smart program that helps support BankPAC
or MPAC!
Please contact
Everett Teague
for more information on how Living Smart can
benefit your organization.
There is also more information
about Living Smart for community banks at
http://livingsmartnews.com
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Have You Thought About Digital Marketing
Collateral? All
publications can be updated and delivered instantly
to customers with no
additional production, printing, or postage costs.
(click
blue titles to see examples)
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Home Equity Loan Brochure –
Contains interactive features and content for
additional cross-sell
opportunities.
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Business Online Banking Brochure – Contains
a video message and links to other bank services
within the publication.
Please contact
Everett Teague for more information on this
program
Digital Marketing
Services for Financial Institutions
Pro
Web Communications, Inc. specializes in providing
financial institutions cost-effective and innovative
digital marketing solutions that cater to the
rapidly growing trend of how your next generation of customers prefer
to receive information about your products and
services. This additional “customer touch” channel
will dramatically enhance your existing marketing
and communication methods while enhancing your
professional image.
We work personally with you to
achieve the most effective digital "publishing"
strategy.
About Pro Web Communications, Inc.
Everett Teague - Founder/CEO, has been the Web
Administrator to the Mortgage Bankers Association of
Florida (state association) since 2003. In addition
to his company's web development and digital
publishing services, Everett also manages the
following Mortgage Bankers Association Chapter's
websites:
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Gulf Coast
Mortgage Bankers Association
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Central
Florida Mortgage Bankers Association (Orlando)
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Mortgage
Bankers Association of Southwest Florida
-
Tampa Bay
Mortgage Bankers Association
Does your MBA
Chapter website need help? We can manage, host,
update, and give it a more professional look.
Pro Web Communications, Inc,
Tallahassee, FL 32312
(850) 524-0890
eteague@prowebcommunications.com
www.prowebcommunications.com
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