Living Smart is a new digital strategy for your bank or organization members to stay in touch with their clients and customers during these slow economic times. It’s a new perspective for thinking about how you can maintain regular communications and enhance relationships with the customers and clients you have worked hard to obtain.

We all know newsletters or other publications are one of the most cost-effective ways to stay in touch. However, depending on the profession or industry (i.e. real estate, mortgage, etc.) there is not a whole lot of good news to send out on a continuing basis. And newsletters are time consuming and can be very expensive if you go the hard copy route. But it is critical to keep your name (or brand) out in front regularly to your customers or clients for future sales or referrals. So how do you overcome this dilemma of using a cost-effective communications medium in a down economy?

This problem can be overcome by thinking “outside the box” and providing (opt-in) your customer or client with informative and engaging information that is for THEIR personal benefit as opposed to being just another newsletter containing dry information about specific business or industry area topics. And this interesting and engaging information should contain just a small mix of your business/industry information or personal message to maintain your business brand.

We believe we have the perfect solution to the above problem with our Living Smart publication that can be branded to your bank or organization, contain your personal message, and be used as a communications tool by all members to enhance brand promotion and relationships. By engaging in this strategy, your customers and clients will appreciate the fact that you are providing a service that is more for their benefit instead of being profit oriented. And this appreciation translates into stronger relationships.

Please take a moment to review some custom publications currently being used by community banks and various organizations:

Living Smart for Centennial Bank (Crawfordville, FL branch)

Living Smart for Premier Bank (Tallahassee, FL)

Living Smart for the Business and Professional Women Foundation (Tallahassee, FL chapter)

Be sure to ask about the Living Smart program that helps support BankPAC or MPAC!

Please contact Everett Teague for more information on how Living Smart can benefit your organization.

There is also more information about Living Smart for community banks at http://livingsmartnews.com