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Mortgage Bankers Association of Florida Affinity Partner

DIGITAL MARKETING FOR FINANCIAL COMPANIES

What is Digital Marketing and why should financial companies consider adding this new touch point to their organization? Watch the video.

The Benefits
Pro Web Communications creates custom digital marketing and communications collateral that will allow your financial company to:

  1. Reduce costs associated with printing, postage, and reproduction
  2. Deliver information instantly to your customer that includes a mechanism for follow up
  3. Provide top notch and differentiating customer service
  4. Provide instant cross sell links and opportunities within your digital publication
  5. Deliver custom video or audio messages to your customers for that ultimate personal and reassuring approach
  6. Provide product/service information that can be downloaded, printed, searched, forwarded to friends, and provide statistical information about your publication’s usage
  7. Make edits and changes to your publication(s) at no extra charge and have them updated instantly
  8. Demonstrate your commitment to “Green Technology” for a better environment

 Financial Institution Digital Marketing Examples. All publications can be updated instantly with no additional production, printing, or postage costs.
 
(click blue titles to see examples)

  1. Home Equity Loan Brochure – Contains interactive features for cross-sell opportunities.
  2. Business Online Banking Brochure – Contains a video message and links to other bank services within the publication.
  3. Special Mortgage Financing Brochure – Contains videos, and an interactive banner at the top left for a realtor
  4. Mortgage Loan Officer Executive Profile - Contains video, business and personal information. This can be linked from the LO's webpage and sent to potential clients for a more personal approach.

Please contact Brenda Thomas or Everett Teague for more information on this program

Digital Marketing Examples for other Professions
Digital Marketing provides an excellent means for many professions to cost-effectively market their products and services in a way that provides better customer service as well as delivering your message through a more powerful and personal approach.

  1. Attorney Digital ProfilesSocial Security Disability Law Firm  / Bill Allen Law Firm
  2. Medical & Dental Practice ProfilesAtlanta Brain and Spine  / Dr. Steven Chang, DDS
  3. AssociationsMBAF Eastern Secondary Conference  / The Florida Bar

Digital Marketing Services for Financial Institutions
Pro Web Communications, Inc. specializes in providing financial institutions cost-effective and innovative digital marketing solutions that cater to the rapidly growing trend of how your next generation of customers prefer to receive information about your products and services. This additional “customer touch” channel will dramatically enhance your existing marketing and communication methods while enhancing your professional image.

Although there are quite a few digital delivery methods for your marketing communications, we advise financial companies to start slow and begin with digital publishing methods that efficiently and cost-effectively deliver your core product, service, and corporate information. This beginning method involves converting hard copy collateral to digital that can be retrieved from the company website or sent instantly by customer service personnel. We work personally with you to achieve the most effective digital "publishing" strategy.

Please contact Brenda Thomas or Everett Teague for more information on this program

Pro Web Communications, Inc.
Tallahassee, FL 32312
(850) 524-0890
eteague@prowebcommunications.com
www.prowebcommunications.com

 

 


Mortgage Bankers Association of Florida
P.O. Box 607826
Orlando, FL 32860
407-290-9404
FAX: 407-293-7148

mbaf@mbaf.org
 

                                        ©  Mortgage Bankers Association of Florida - 2004